Press Release from CND…New XPRESS5™ Top Coat System

Press Release!

CND® SHELLAC® BRAND INTRODUCES ITS FASTEST SYSTEM YET
FEATURING NEW XPRESS5™ TOP COAT & CND® LED LAMP

Mirror, mirror on the wall, who’s the most desirable of them all? CND® SHELLAC® brand 14+ day nail color.
CND, the visionaries behind CND® SHELLAC® brand 14+ day nail color, reveal the next generation of this revolutionary 8-patent system with the NEW CND® SHELLAC® Brand XPRESSS5™ Top Coat and CND® LED Lamp for faster-than-ever service time and high-performance wear. With a wide spectrum of radiant, prismatic colors, CND® SHELLAC® brand continues to elevate the standard in professional nail color.

Application in half the time, removal in just 5 minutes! This is no fairytale; this is CND® SHELLAC® brand 14+ day nail color.

“At CND, we are always looking for opportunities to elevate the consumer experience while serving the professional nail community with the latest and greatest in technology and innovation,” says CND Co-founder and Style Director Jan Arnold. “The advanced CND® SHELLAC® brand system provides 14+ days of high-performance wear and crystal shine, while significantly decreasing service and removal time so you can get your clients in-and-out of the salon for more appointments and increased revenue per day!”

Since the company’s inception in 1979, CND has remained consistently science-based, grounded in the performance of its products. Time and again, CND’s R&D resources have proven their worth, delivering new levels of effectiveness.
“We have spent the last 4 years in CND’s state-of-the-art laboratory developing our patent-pending 3C Technology™ for a Complete Chromatic Cure™ via the CND® LED Lamp and 2.5 years developing XPRESSS5™ Top Coat to help CND® Nourishing Remover penetrate faster for a significant decrease in removal time,” says Dr. Dave Valia, Vice President of Research & Development for CND. “The re-launch of this revolutionary system with added benefits and evolved features further solidifies our technical leadership and reaffirms CND’s commitment to advancing the state of the industry.”

TOP 5 REASONS WHY THE ADVANCED CND® SHELLAC® BRAND SYSTEM IS THE ONLY CHOICE FOR NAIL COLOR:
1. Effortless, glide-on application
2. 14+ days of high-performance wear
3. Stunning crystal shine
4. Incredible 5-minute removal
5. No nail damage

CND® LED LAMP FEATURES:
· Cures all 5 fingers (or toes) in half the time (as compared to CND® UV Lamp)
· Uses optic mirrors to target UV exposure to the nail area only
· Patent-pending design with pre-set timers for each service step
· Lightweight, ergonomic design with guides for proper hand/foot placement
· Only lamp designed to completely and evenly cure CND® SHELLAC® brand 14+ day nail color and BRISA® Gel
NEW CND® SHELLAC® Brand XPRESSS5™ Top Coat ($15.95 per .25 fl oz bottle; $24.95 per .5 fl oz bottle) and CND® LED Lamp ($299.00) are available worldwide May 2015. CND® SHELLAC® brand 14+ day nail color is now available in 83+ fashion-inspired colors ($15.95 per 0.25 fl oz. bottle), or layer to create your own! Visit cnd.com to find a distributor or for more information on CND® SHELLAC® Brand Pro Certification.
For videos, how-tos and to see why the CND® SHELLAC® brand is no fairytale, visit www.cnd.com.

About CND
Founded in 1979 and based in San Diego, California, CND (Creative Nail Design, Inc.) is the global leader in professional nail, hand and foot beauty – including CND® SHELLAC® brand 14+ day nail color. Deeply committed to advancing the nail care industry, CND devotes significant time and resources to product research and development, education and customer support. CND is an industry-leading advocate for the role of nail care in personal beauty and fashion.