Colorizing your world, one digit at a time

Beach Beauties! Summer Down The Shore by Philly Loves Lacquer

I’ve never been to the Jersey Shore. But I’ve been to plenty of boardwalks and seaside venues. We’ve enjoyed the shores of California’s Santa Cruz, Half Moon Bay, Huntington Beach and San Diego, to the pink sands of the Bahamas. We’ve walked the sandy white, black and tan beaches of Maui and our own sugary white sand in our backyard of Panama City Beach, Florida. So nothing sparks fonder memories than summer days collecting shells on a warm beach, or smelling hot dogs roasting on the pier. The laughing gulls and twitters of sandpipers as they rush the breaking waves are all rejuvenating to me.

Here is the first half of Summer Down The Shore Collection. From left, Love Those Wildwood Days, Watch The Tram Car Please, Under The Boardwalk and Wildwoods by The Sea!

Here is the first half of Summer Down The Shore Collection. From left, Love Those Wildwood Days, Watch The Tram Car Please, Under The Boardwalk and Wildwoods by The Sea!

From left, Meet Me at Morey's, Absecon, Island Beach and On The Way To Cape May.

From left, Meet Me at Morey’s, Absecon, Island Beach and On The Way To Cape May.

See why I knew I had to swatch this beautiful beach-inspired polish collection, from Philly Loves Lacquer named “Summer Down the Shore”, to be released June 1, 2014! Let me say I would have loved to have photographed these swatches out in the sun, but the weatherman had no such mercy on me this whole week. Dark and rainy every day up until we leave on vacation. So maybe when I get back I can update this post with some sunny views as well!

At any rate, I’m so happy to be a part of Esther’s Swatch Brigade and to present to you this beautiful collection. They will be available for purchase in full size sets, mini sets, and individual full size bottles. Esther puts her heart and soul and fondest memories into her handmade, vegan, 4-free and cruelty-free lacquers.

Island Beach

Island Beach

Island Beach: a sand colored scattered holo with a slight gold metallic sheen. Opaque in two coats.

Watch The Tram Car Please

Watch The Tram Car Please

Watch The Tram Car Please: a bright yellow crelly filled with matte and neon blue glitters in varying shapes and sizes. Two coats for layering, I used three here.

Love Those Wildwood Days

Love Those Wildwood Days

Love Those Wildwood Days: a light blue scattered holo, as blue as the skies on a clear day in Wildwood. Opaque in two coats.

Under The Boardwalk

Under The Boardwalk

Under the Boardwalk: a darker grey cream with a violet/red/green/gold shimmer. Esther made this because it reminds her of wet sand with broken seashells in it. Opaque in two coats.

Wildwoods By The Sea

Wildwoods By The Sea

Wildwoods By The Sea: a dark seafoam green scattered holo with a light gold shimmer. Opaque in two coats.

On The Way To Cape May

On The Way To Cape May

On the Way to Cape May: a bright pinkish red jelly with red and blue shimmer. It reminds Esther of the annual Cape May Strawberry Festival! Opaque in three coats.

Meet Me At Morey's

Meet Me At Morey’s

Meet Me at Morey’s: a clear based glitter topper with about 30+ different glitters in various colors, shapes and sizes. It represents all bright colorful things on Morey’s Pier in Wildwood. Can be topped over any color base or two to three coats by itself. I used one coat over On The Way To Cape May.



Absecon: a very light blue linear holo. Opaque in two coats. So gorgeous and delicate.

This set is the minis set, but the brushes are still perfect. I’m pretty certain both sizes will be available. With the minis, not one wonky brush in the lot. They are plenty wide enough and splay nicely for easy application. All the formulas were superb. The only shade that didn’t look good on me personally, was the crelly, Watch The Tram Car Please. I think maybe with a tan it will look better. Most of the year yellows don’t look good on me. I’m working on that, if the sun ever comes out again!

You can shore…I mean SCORE your own collection of this (on June 1st), and many more of Esther’s creations at Also become a follower and stay in touch with all her releases through:




Philly Loves Lacquer is a one-woman owned and operated by Esther Fox and her business based out of Philadelphia, PA. PLL is striving to create one-of-a-kind colors and blends, taking inspiration from pieces of the place it calls home.

Here’s a little indie campaigning. I want you to know how amazed I am with indie polish makers.

As a swatcher/blogger, I can tell you I see the hard work and dedication that goes into indie polishes. There are no mechanized assembly lines, save for an occasional hubby, sons and daughters or friends. It’s always a labor of love and sacrifice. From ordering supplies to printing labels there is a lot of work behind the scenes we never see. Oh we reap the rewards of endlessly painted digits, healthy cuticles and loaded shelves of polish. We paint, photograph and paint again. It’s work, let me tell you! But I cannot even imagine the expense and time it takes these wonderful indie makers to produce all these imaginative lacquers. So go out and support an indie alchemist! They roll out amazing products and some of the “big boys” should be jealous! 🙂

Oh! This is awesome! I need to mention it states on Esther’s Facebook page (because I LOVE cats) “Because Esther is a big supporter of cruelty-free cosmetics, a portion of monthly sales will be donated to a local non-profit organization called Forgotten Cats. Forgotten Cats helps to provide homes for adoptable cats and kittens in the PA/NJ/DE areas, as well as finding foster parents for feral cat colonies.”

These polishes were sent to me for review and all opinions are my own.


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